Why WordPress

Ten reasons why you should use WordPress to run your business website.

1. WordPress is easy to setup, manage, and update.

WordPress.com is the perfect starting point for any small business. When you’re ready to customise your website further it’s easy to migrate your starter website to a web hosting account.

It is very easy to use WordPress, all you need is the internet and a web browser and some patience and you are on your way to creating your website. You need a hosting account, a domain and a theme with some content and your website is done. Obviously, for a more professional looking site you need a good developing agency like Purple Hashtag Web Lab (shameless plug) to create one for you.

2. WordPress is good for both your blog and your website.

WordPress did  start out as a blogging system however over the years WordPress has evolved into a full-featured web content management system.  With all the tools available for WordPress , ranging from basic freeware themes and plugins to highly advanced premium products the sky is the limit what you can do with this highly customisable content management system. This means you can build websites, blog or any combination thereof to your heart's content.

3. Thousands of professionally designed themes — many of them available for free.

WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer. With all the themes available on the market, you can have a professional website without the expense of hiring a professional web designer.

There are more than two thousand free themes on the WordPress repository, that can be downloaded and installed for free. What goes without saying is there are very little to no support for free theme available. If you are building a business site it is always recommended  to use a premium product that does have backup support available.

The new trend in the market is page builders, that basically offers you a drag and drop system to build awesome websites. These also range from free to rather expensive for the better ones in the market.

4. WordPress plugins add complex business features to your website without having to hire a coder.

Do you nee some advanced functionality for your website?  There’s a plugin for that!

WordPress was built as a basic platform that can be extended to feature rich system by means of plugins. There are currently more that 50 000 plugins available from the repository and 1000's more as premium plugins from various platforms.

If you need a basic contact form or an advanced e-commerce platform it is all there for you, and you hardest task will be to find the one most suited for your requirements.

5. WordPress is search engine friendly.

As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.

6. WordPress is popular.

With all the themes and plugins available it goes without saying that WordPress is the most popular  web publishing system on the planet . 59.2% of all content management systems is done on WordPress this makes for a total usage 26.2% of all websites is built on WordPress.

7. The WordPress community.

With such a huge following,  an active generous community has sprung up to exchange ideas offer support and make WordPress better for everyone. This is done via the WordPress forum and various world camps held around the world.

8. WordPress  sites are ready for the mobile web.

More than 50% of all traffic to websites are generated from mobile devices. That is why Google has decided to give preferences to websites that are mobile ready. Many f the themes are designed to be responsive (mobile friendly) meaning that they will work well on mobile devices like phones and tablets. The WordPress dashboard works perfectly with tablets and smartphones so it is easy to manage your website on the go.

9. WordPress is mature.

WordPress was found in May 2003, which makes is more than 13 years old. It is a stable well-rounded system which explains its popularity.

10. WordPress is open source.

Unlike another website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software any way you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets.

Unlike most other website building tools WordPress are open source and restriction free. This means that you can use and change the software any way you choose as well as host it where ever you like. It is all under your control and will stay that way.

As a business owner, that would probably be the most important reason to use WordPress

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